WHAT IS CASE IN POINT?

Climb into the shoes of a running start-up. Get an idea of the problems startups run into. You have 3 industry problems to choose from. Scratch your brain to think about the possible solutions for these real startup problems. All within the 30 minutes!

Online Quiz

Certificates for all participants who complete the quiz

20 selected participants to be invited to a live event in January 2017, at antiSOCIAL, Delhi

Final Event

Teams of 2 to be created on the spot to solve 10 in-depth case studies

On-the-spot prizes:
Winner - Rs50,000
1st Runner Up - Rs30,000
2nd Runner Up - Rs20,000

Case Studies

Car
Repair

VEHIGO

The Business Proposition

Vehigo is an IT platform focused on automotive sector providing innovative vehicle repair and service solutions. One can easily book car repair, wash and doorstep services online with quality services and transparent pricing.

Real
Estate

GROWTH HACKERS

The Business Proposition

Growthhackers is a specialised real estate search engine that helps you to find an ideal property quickly. They promise to deliver the best search experience by aggregating all the real-estate portals of India on a single platform to make the process easy and efficient.

Furniture
Rental

FURLISH

The Business Proposition

Furlish is an online home furnishing platform dealing in furniture and electronic appliances rental. An early stage startup with a vision to become the best on-the-go home furnishing company across nation. Furlish provides flexible rental terms, without binding you to legal terms and easy lock-in and opt-out features

Vehigo is an IT platform focused on automotive sector providing innovative vehicle repair and service solutions. One can easily book car repair, wash and doorstep services online & also at workshops in Mumbai and surrounding regions. Car community ensures that the customers are getting quality services with transparent pricing.

About the Founders
Sainath Deb and Mihir Joshi are young entrepreneurs with a technical background. They have successfully translated their skills into an IT based platform, which is aimed at providing a quality car repair, servicing and washing services to the customers seamlessly.

Since August, 2015, Vehigo has been working on building its brand and services robust for the dynamic market they operate in. They have created a robust B-Plan, are managing cash flow efficiently and effectively analyzing their target customers. Furthermore, they have successfully integrated payment gateways on their platform.

Capital Raised to Date
Rs 12 Lakhs raised as seed funding.

Current Revenue
2016-17: Rs 6 Lakhs

Projected Revenue
2017-18: Rs 13 Lakhs
2018-19: Rs 25 Lakhs
2019-20: Rs 45 Lakhs

Growth Strategy
They are partnering with many established companies like Housejoy (exclusive car servicing and repair partner), Urban Clap, Glam Studios etc, and getting good referral leads. This is increasing their visibility and credibility. The business has growth potential and can grow towards achieving its set targets. The Startup, for now, is focusing on scaling up and looking to branch out in Kolkata. They have already started business operations in Mumbai and suburbs around Maharashtra. The response from the customers has been overwhelming and in June the revenue shot up by around 250% from previous month and repeat-customers are increasing by the day.
They are looking to reach out to more customers and increase revenue while maintaining the best quality of service. Their target segment is the out of warranty cars segment.
Redesigning the website was also a step towards attracting more customers. It certainly helped as there was a significant increase in customer traction after the website design change.

Key Challenges

Their problem area lies in marketing and PR. Google AdWords is working well for them, however further marketing their services requires marketing expertise, which is not their strong suit currently.
Their main competitors are Carmojo, GoMechanic, MeriCar etc. One of the competitors has also plagiarised their logo and this is causing a lot of confusion for the customers and a drop in their revenue
Their competition is also skimming prices consistently which is leading to loss of revenue for Car Community, they are facing a challenge with this because they don’t want to reduce the quality of service.




Business Proposition:
Growthhackers is a specialised real estate search engine that helps you to find an ideal property quickly. They promise to deliver the best search experience by aggregating all the real-estate portals of India on a single platform to make the process simple, easy and efficient.

About the Founder:
Madhur Chopra, Founder of Growthhackers is Bachelor of Architecture with a very successful past carrier as an entrepreneur practicing architecture design , planning and interior design services and running his own consulting firm for 11 yrs. He has also worked actively in business development of his family owned real estate company since he graduated from college along with his entrepreneurial path.

Capital Raised To Date :
Founder has invested more than 10 lacs in the product development, team and operations till now.

Key Challenges:

Growthhackers is currently in their MVP stage, they are trying to build a viable product to be able to test in the market and then work on the feedback they receive to build the final product.
Their key challenge is to accumulate the data points and partner with major Indian real estate portals. The portals have been running successfully since a decade and have their robust systems in place to deliver valuable sell and rent options for consumers on their website.
In order to excel at giving a much simpler and effective decision making tool to consumers, Growthhackers desperately need to make tie-ups with these players and utilize their APIs to deliver. However, they are facing a lot of resistance from these set of portals for sharing their APIs and data points. They currently do not have any direct competition.
Further Growthhackers are running out of capital fast. Operational expenses are currently very high and they would need to be funded very soon to be able to sustain.

Growth Strategy:
Due to the resistance they’ve met, they’ve decided to go ahead with Scrolling of public real estate listings and then listing them on their website, rather than depending solely on partnerships, although this can be risky as the real estate portals can block Growth Hackers’ access to their website, this is the only way they can build their database without any significant partnership.

They plan to engage in buying and selling of properties in Mumbai for now. They will be then exploring different geographies, mainly metros and eventually introducing rental properties as well.




Furlish is an online home furnishing platform dealing in furniture and electronic appliances rental. Founded in 2015, it is an early stage seed funded startup with a vision to become the best on-demand, on-the-go home furnishing company across nation. Starting the operations from Gurugram, Furlish provides flexible rental terms, which doesn’t bind you to legal terms. The customer is leveraged with easy lock-in, thereby allowing for easy opting out, anytime one wants. They also provide easy try out options

About the Founders
Their management team comprises of Rajat Srivastava and Mukul Bhatia, who have strong technical backgrounds
Furlish has been working on building its product and services robust for the dynamic market they operate in.

Their target customers are:
  • Bachelors staying away from home and working in a different city on rent (Age group – 20 - 30)
  • Professionals with transferable jobs
  • and owners who wish to rent out their unfurnished properties

Growth Strategy
By making the renting of furniture and appliances seamless and affordable, they wish to reach out to a large number of users and increase revenue influx. Furlish has recently pivoted their business model from buying furniture to a rent-sharing model where they share the rent earned with the owners of the furniture that they help give on rent.

Apart from this, they plan on the following growth paths
  • Strong tie ups with Partners and Vendors
  • Marketing to new home owners/renters
  • Partnering with brokers and real estate agencies
Marketing Strategy
Organic
  • House Aggregators (B2B)Sales Channel
  • Free Listing Portals
  • Social Media
Paid:
  • Referral Marketing - Customer Referrals
  • Brokers/Builders Sales Channel
  • SMM, SEO, SEM
  • BTL Activations
  • Adwords and Hoardings
Capital Raised To Date
They have successfully raised their seed investment of Rs 20Lacs after proving the efficacy of their business model.

Key Competitors
The competition in furniture rental is high, there are players like Rentomojo, Furlenco, Renticle, City Furnish.

Revenue Earned
2016-17 -19 lacs

Projected Revenue
2017-18 - 1 Cr
2018-19 - 4 Cr
2019-20 - 10 Cr

Key Challenges:

They need more partners for carrying out the rent sharing model. They are also running out of fund quickly and would need to raise funds to be able to carry out their marketing strategies. They also require a strong management team to be able to efficiently run the business. They have diverse strategies for marketing but are not able to build a coherent strategy for their marketing, which requires a team with experience.

They were facing cash flow issue for which they we introduced to a mentor. Their cash flow was analysed by the mentor and they were advised to cut down the operational expenses, which was a big chunk of their expenses. Various ways of managing the cash flow were suggested to them by the mentor. Some of these were:
  • Renting a smaller warehouse for storage
  • Working out of coworking spaces
  • Hiring interns
  • Buying second hand vehicles for transport