A Social Media Marketing session was conducted at the VIridian Corporate Center, Jasola featuring Nidhi Goel – a digital marketing professional and partner at Softek Solutions. Nidhi shared her insights on Digital Marketing with a focus on SMM with the in-house startup founders/entrepreneurs. Nidhi shared the importance of having a strong online presence in today’s dynamic business environment. She detailed on the objectives of SMM along with important elements of content strategy, and also focussed on the importance of Facebook and how to leverage from it being the most popular social media channel. An overall interactive session for the entrepreneurs which helped them to gain better understanding on how social media can help them grow their venture.